How to Do
Keyword Research

The keyword research process, step by step

1. 1
   List your core topics

   Write down 5–10 broad topics related to the business or website you're working on.
2. 2
   Expand with Google's own suggestions

   Type each topic into Google and note the autocomplete suggestions and 'People also ask' questions.
3. 3
   Use a free keyword tool

   Run your topics through Google Keyword Planner or Ubersuggest to see estimated search volume and related terms.
4. 4
   Check search intent

   Google each keyword and see what type of content currently ranks — a blog post, product page, or video — and match that format.
5. 5
   Prioritise long-tail keywords

   Choose longer, more specific phrases first (e.g. 'best digital marketing internship in Ahmedabad' over just 'internship') — they're less competitive and often convert better.
6. 6
   Group keywords by topic

   Cluster related keywords together so one page can target several similar searches at once.

Free tools to use

Search intent matters more than volume

A keyword with high search volume but the wrong intent won't convert. Before targeting any keyword, check what's already ranking on page one — if it's all product pages and you're writing a blog post (or vice versa), Google has already told you what searchers expect, and fighting that mismatch rarely works.

Start with a paid internship

Practise keyword research on real websites, not just exercises. Our SEO internship is paid (₹3,000–₹7,000/month), runs 120 days, and leads to a full-time role up to ₹2.5 LPA for top performers.