Keep meta titles under approximately 60 characters and meta descriptions under approximately 160 characters to avoid truncation in Google's results. Put your primary keyword naturally near the start of both, make every page's title and description unique, and write the description like ad copy — it should promise a clear, specific benefit rather than vaguely describing the page, since a compelling description directly improves your click-through rate even at the same ranking position.
| Element | Recommended length | Why |
|---|---|---|
| Meta title | 50-60 characters | Google truncates around 600 pixels, roughly 60 characters |
| Meta description | 140-160 characters | Google typically shows 155-160 characters in results |
No — Google has confirmed the meta description itself isn't a direct ranking factor. But it directly affects click-through rate, and a higher click-through rate at a given position is one of many signals that can indirectly support better rankings over time. In short: write it for the human deciding whether to click, not for an algorithm.
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