The main types of SEO are on-page (content and structure), technical (crawlability, speed and indexing), off-page (backlinks and authority), local (Google Business Profile and map rankings), e-commerce (product and category pages), mobile SEO and content SEO. There's also the ethical split of white-hat vs black-hat SEO. Most professionals learn all the core types, then specialise in one.
These three pillars form the foundation every SEO must know.
Built on the core pillars, these focus on specific businesses or contexts.
An ethical distinction every beginner should understand.
Most SEO careers start by learning all the core types, then going deep in one. Technical SEO suits problem-solvers who like how sites work; content and on-page SEO suit strong writers; local SEO suits people who enjoy working with real businesses; e-commerce SEO suits those drawn to online retail.
The best way to discover your fit is to try them on real websites during an internship — you'll quickly learn which type of SEO you enjoy and are good at.
Try every type of SEO on real websites and find your specialisation. Our SEO internship is paid (₹3,000–₹7,000/month), runs 120 days, and leads to a full-time role up to ₹2.5 LPA for top performers.
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